About Us

Cheeky Bum is a proudly South African brand, founded and nurtured by women who believe today’s women deserve lingerie that fits their lives perfectly—without ever compromising on style. 

We believe every woman has the right to feel confident, empowered, and undeniably sexy in her own skin, and our lingerie is designed to celebrate all bodies.

Our lingerie comes in a vibrant palette of 8 stunning colours, ensuring that every woman can find her perfect match. With flexible sizing from 30 to 36, our pieces are made to fit and flatter every curve, offering comfort that never sacrifices elegance.

More than just a brand, Cheeky Bum is a movement that champions quality, craftsmanship, and care. Our lingerie is made from the finest stretch lace, designed to move with you through every part of your day—from your morning workout to an evening out. We are dedicated to providing affordable luxury that compliments every woman’s lifestyle.

We are deeply committed to supporting local talent and empowering our community. Cheeky Bum is proudly manufactured in South Africa by a team of skilled artisans led by Movena Moosa, a seamstress whose expertise and integrity have been instrumental to our success. Thanks to our collaboration, we have been able to create jobs and make a meaningful impact in our industry.

Cheeky Bum is more than just lingerie—it’s a way to honour yourself and your journey. Whether you’re treating yourself or surprising someone special, our pieces make the perfect gift. With our easy online shopping experience, finding the right fit has never been simpler.

Ana Drabbe

CEO, Sales & Marketing